How do property developers shape the experience of living abroad?

Swimming Pool at my condo - I love to swimOne of the things we have been thinking about, as the project team, is the role of property developers in creating an identity of a place, shaping how it is imagined to be, and what sort of life one should expect to have there.

IMAG0140Several of our respondents have sent us photos of their entrance hallway (like this one from Livvie), their swimming pool (the one above is from Sarah), or the view from their balcony. One person sent a link to a promotional video, saying ‘this is why I want to move to Penang’.

Do developers know what people want or do they shape people’s desires?

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